The goal was to create an ecommerce platform to feature their full range of outerwear while staying true to their sense of contemporary style and design. They wanted their users to feel their brand's voice from the first landing page through the entire journey to checkout.

"We were nervous at first about relinquishing design direction but that proved to be one of RBCA's best aspects. They involved us in every step of the design process and really made us feel like we were in control with their much appreciated guidance. It was a collaboration of artists - they just get it."

Alex M, brand director


We wanted to invovle as much story telling as possible along with their powerful product imagery. We didn't want to compromise on mobile performance either, so we made use of all the available real estate to blend the shopping experience with that of the brand's voice and story.


The emphasis needed to be on high conversions so getting the site in front of users quickly was a high priority. We released 4 versions and A/B tested thoroghly to measure and optimize conversion and checkout flows across mobile and desktop.


The new Brick & Ivy platform resulted in over 100% increase in sales revenue. The aesthetics and design continue to lead their online presence as they roll out new lines through their Spring and Fall collections along with model and artist feature interviews on their blog.

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